How I Thrive

#HoW i ThrivE

Champion and Celebrate You

At PJ Kombucha we are all about helping people, communities and environments Thrive. This is why we already support the Black Mambas in South Africa. An all-female, UN award-winning anti- poaching unit protecting the wildlife in the Greater Kruger National Park.

Now we want to set our sights a little closer to home!

Today, there is so much pressure from everywhere, especially social media to dress this way, eat that, exercise like this, ALL with a promise that that one thing or that one way of eating or exercising WILL work for you and make you feel great.


Well we are here to say that this is a load of bull!


You are unique. In every way. (Did you just eye roll?? Hang in there, it gets better).

This is not new. However, what is new is the science of your gut and your microbiome. New research is showing that even identical twins have vastly different microbiota living in their gut. Which could be why you weigh slightly more than your identical siblings or your best friend, for example.

This unique makeup of microbes are yours and nobody else’s.

So in order to Thrive. You need to listen to your body. Be you and Do you.

You absolutely have the potential to reach your best self on a daily basis. But the social pressures often have us second-guessing ourselves, leading to anxiety, stress or even depression.

We believe that to reach your best self, you not only need to listen to your body but on another level, your personality needs to be in line with the energy of your soul. This creates those moments where you are at peace with yourself, where you think “This feels right” or “It’s meant to be”.

We want to help you break through the noise, to remember who you are and what you are capable of.

With #HoWiThrivE our aim is to champion and celebrate the different ways people become their best selves. We want to show you that everyone is different in how he or she achieve this and that being different is an accolade.

So Go On.

Take a second.


Be You. Do You.

Join Our Thrive Tribe

If you would like to be part of our campaign, we would love to hear from you. Email us your video at, answering these three questions:

  1. What helps you feel good physically and mentally, or what helps you achieve a sense of calm within yourself, where you are ready to face the world?
  2. What is something small that brings you joy? What can you not live without?
  3. What helps you through the good and bad times?